I am Jean Daniel
I have
always love writing. I remember grabbing a piece of paper and my pencil and
scribble notes to presidents, my teachers and family and friends.
Well, that was when I was 6.
Little did I
know that, that talent was going to provide me with the comfort and security I
needed.
In 2003, I
accidentally discovered copywriting when surfing the net. I didn’t know much
about the topic until I met a fellow writer by name Chris from Texas who got me
this book called Catalog Copy That Sizzles in 2008.
Written by
master catalog copywriter Herschell Gordon Lewis, that publication on catalog copywriting
helped me to hone my craft as a catalog copywriter.
For those of
you who don’t know who Herschell Gordon is.
He’s the copy columnist for American
Journal- Multi Channel Marketing and he’s has more than 20 books on marketing
to his credit and a highly sought after speaker on copywriting.
I was
fortunate to get almost every material written by Herschell on the subject of
catalog copywriting and I have never looked back.
He advised me a lot via email
and I am so fortunate that he took time off his busy schedules to write to me .
Writing copy
that compels someone to reach out for the phone or grab his credit card to buy whatever product or service you are selling is what i do for a living.
I don’t just
write copy for you but I diligently study the customer’s pain points and
mentally walk in their shoes so I can craft something that will make them shell
out their hard earned cash! In other words, I come up with catalog copy/product descriptions that answers the client's question: what's in it for me and how will it make my life much easier?
Want me to write your catalog copy/product description? Just write to jeandan40@gmail.com or simply fill out the box below and
I will get right back to you.
